The 2005 Academy of Marketing Conference (AM2005) takes place in Dublin, Ireland. AM2005 (5th - 7th July) is being hosted by the School of Marketing, Dublin Institute of Technology at its city centre campus in Aungier Street.

AM2005 is delighted to announce that the 5th Biennial American Marketing Association/Academy of Marketing Joint Conference is co-located with this year's conference.

Keynote Speakers confirmed include Professor Linda Scott and Professor Evert Gummesson. Based in the Department of Advertising, University of Illinois, Urbana-Champaign, Linda Scott is Professor of Advertising, Women's Studies and Art. Linda's keynote address will be on Tuesday 5th July at 2pm, immediately following the Doctoral Colloquium. Evert Gummesson is Professor of Management and Marketing and Research Director of the Stockholm University School of Business in Sweden. Evert's keynote address will be at 09:30 am on Wednesday 6th July.

Click here to download Evert Gummesson's PPT presentation.

Click here to access an overview of the Conference Programme.

Click here to download the Doctoral Colloquium Programme.

In preparing for your presentation at the Academy of Marketing conference please allow 15 minutes for your actual presentation with an additional 5 minutes for questions and answers.

If you are not presenting, please make sure that the person presenting your paper is made aware of the information.

The main conference sessions are one and a half hours long with 4 papers presented in each session.

We would ask your at this point to check you presentation slot (time, day and venue) on the Conference Programme .

Each room will be equipped with a computer which will facilitate CD, Floppy Disc or Memory Stick with Microsoft PowerPoint, Word and Excel

Each room will have an acetate/overhead projector.

You are advised to visit the AV preview room on the second floor, Room 2070, IN ADVANCE OF YOUR PRESENTATION to do a 'dry run' of the technology.

We recommend that you bring a back-up copy of your presentation on acetate for your own peace of mind.

Please ensure that you arrive in good time for your presentation.

The Conference Theme of AM2005 is "Marketing: Building Business, Shaping Society", and embraces an upbeat view of the role of marketing. For much of the past decade, a gloom has enveloped the marketing world, with doubt about the validity of much disciplinary thinking, the role of marketing in the organisation, and the broader impact of marketing on society.

Yet, marketing principles - and the marketing department - are proving surprisingly robust. Marketing is co-driving business success in tandem with other disciplines. Marketing insights and techniques offer the possibility to create and share wealth in an environmentally sustainable way. In short, when operationalised properly, marketing works.

Marketing practitioners, supported by their marketing academy, can usefully build business and shape society. AM2005 welcomes contributions that address this year's conference theme, and espouse a present-minded, positive, even celebratory perspective on marketing. It is timely to view the role and impact of marketing through an optimistic lens.

"Céad Míle Fáilte" (Hundred Thousand Welcomes) to Dublin!